The Engineering & Technical Division of Auromatrix specializes in Hotel and Resort Consultancy and has successfully implemented many prestigious turn-key projects in India with a capital outlay of more than Rs. 750 crore. The comprehensive services range from site evaluation, market survey, techno-economic feasibility study, engineering designs, technical services, facility planning, project scheduling and management, & interior designing to pre-opening services and commissioning.

Scope of engineering & technical services:

   Architectural & Structural Engineering Services
   Sanitary & Plumbing Services
   Electrical Services
   H V A C (Heating, Ventilation and Air Conditioning systems) Services
   Fire fighting Services
   Management Information Systems
   Interior Designing Services
  Hot Water Systems
   Communication Services
   Mechanical & Operational Equipments

The Management Division of Auromatrix offers professional operations management and implementation of the systems, standard operating procedures and policies through their key managers deputed to the hotels.

Scope of management services:

   Providing key management personnel
   Providing standard operating systems and procedures
   Preparing and providing all forms and formats for uniform administration in all areas
   Providing comprehensive inputs on industrial relations, human resource development & training
   Food & Beverage services including designing of menus, standardizing recipes, costing, food productin & service

Market Research & Marketing division of Auromatrix deals primarily with providing in-depth and insightful brand solutions to clients. 

Scope of market research & marketing services:

   Competition survey / Ascertain local support for outlets/ Ascertain in-house occupancy rate & mix
  Development of marketing plans which include:
   Definition of source markets and segmentations
  Market penetration strategy-pricing strategy/packaging/value addition
   Market communication strategy-advertising / publicity / E-Mail
   Product positioning

We also undertake branding, PR and administrative services such as developing corporate identity, standardizing graphics, coordinating launch activities, organizing national & international tie-ups and maintaining a reservation network.

The Sales & Marketing Division acts as a link between the services offered by Auromatrix and the end user. With offices in all four metropolitan cities and GSAs in almost all major cities, this division maintains excellent relationships with a vast network of travel agents and tour operators, ensuring seamless connectivity.