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Founded in 1990, Auromatrix Hotels began its operations as a technical, management and marketing consultant for various hotel developers in India. It has evolved into one of the market leaders in a short span of 20 years. A legacy of strong work ethics, extensive domain expertise, expert human resource, commitment to quality and continuous innovation helped it in attaining this admirable position in the industry. To bear testimony to this claim, Auromatrix Hotels has to its credit, more than 40 completed hospitality projects including many turnkey projects pan India.
Not only has Auromatrix Hotels been successful in completing several projects across India, but has also managed to create benchmarks in the hospitality industry in terms of operations, management and efficiency.
Leveraging the acclaim it has received over the years, Auromatrix today owns & manages a chain of eco-sensitive luxury resorts and has also formed a joint venture with a private equity investor for developing and managing business hotels across major cities in India.
With an eclectic mix of luxury resorts like the Sparsa resorts, business hotels by Urbanedge and food & beverage outlets like Stargate, Auromatrix Hotels satiates every customer’s personalized requirement. And with multiple locations across the country, guests can be assured of getting the same treatment and world class standards, everywhere they travel.
Propelled by these achievements and a vision for vigorous expansion, the company is planning to amplify its presence by developing budget hotels at major tourist and business destinations across the country.
To support it in this mission, Auromatrix Hotels has a team of Principal Officers, qualified and experienced in the fields of hotel management, engineering & technical consultancy, project management, sales & marketing, interior designing, and administration. They bring with them earned expertise, updated technologies, ideas, and ever stringent quality norms.
Key milestones
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1990 |
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Auromatrix initiated as a promising venture providing technical consultancy & project management for hotel projects during construction and subsequently providing management & marketing consultancy services for several hotel developers in India. |
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1990 – 2006 |
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Rendered services to more than 40 hospitality projects all over India, notably GRT Grand Days (Chennai), Abhay Days (Jodhpur), KK Royal Days (Jaipur), Deccan Plaza (Chennai), etc and was retained as management operators for most of these projects. |
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1995 |
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Appointed as Master Franchise for Days Inn Worldwide in India. |
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2002 |
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Franchisee operations for Sterling Resorts commenced. Managed operations for 12 Resorts until 2006. |
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2006 |
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Urbanedge Hotels Pvt. Ltd., an SPV with Citi Property Investors, formed with an aim of developing business hotels across major cities in India. |
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2007 |
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A 28-villa resort owned and managed by Auromatrix Hotels commenced operations in Thiruvannamalai. |
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First phase of development of the Aloft hotels in 5 cities across India. |
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2008 |
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A 48-room resort owned and managed by Auromatrix Hotels commenced operations in Kanyakumari. |
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2009 |
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Auro Investment Partners LLC, established to invest in the development of the hospitality sector in the United States of America. |
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2010 |
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Established Stargate, a chain of food & beverage outlets, the first project being the Ampa Skywalk mall, Chennai. |
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Commenced construction of Sparsa Resort at Passikuda, Sri Lanka. |
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Entered into a management & marketing agreement with the Deccan group for a 59 cottage Deccan Park resort at Ooty. Commenced operations in March. |
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Aloft operations in Chennai & Bengaluru commenced. |
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Formed Advaya Hospitality in United States of America. |
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2011 |
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Acquired a controlling interest in Hospitality Furniture Collection, LLC, USA. |
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Launched Modo Hotels, through Advaya Hospitality in United States of America. |
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Aloft operations in Coimbatore commenced. |
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Formed a partnership with SR3 Design in USA. |
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